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Table 4 Respondents views on media campaigns and its improvement

From: Knowledge and communication needs assessment of community health workers in a developing country: a qualitative study

Question LHW LHS
What are your and your family/community's views on media campaigns about the LHW programme? Response The campaigns please us/enhance our credibility. The campaigns please us/enhance our credibility.
  Additional comments People believe in our message when they have seen it on TV Community relates to the worker because of these commercials
What changes should be made to improve these campaigns? Response Male characters should be added to TVCs. Drama format should also be tried. Multiple channels should be used Role of LHS should be shown. Male characters should be added to TVCs.
  Additional comments Community should also be shown. Media should dispel that this programme is only about FP.