From: Development of accreditation standards for interprofessional education: a Canadian Case Study
Lavis’ Knowledge Translation Framework [24] | AIPHE communications approaches and strategies |
What should be transferred to decision makers? With what effect? | Communications Objectives: Introduce IPE standards into health education accreditation |
Key messaging—Position phrases/messaging on the value of IPE accreditation that can be used in communications materials • Commitment of AIPHE partners to incorporate shared principles for IPE into accreditation standards • Work of AIPHE will contribute to learners who possess the knowledge, attitudes and skills needed to practice collaborative person-centred care • Long term goal to foster person centred model of care through collaborative service delivery | |
To whom should research knowledge be transferred? | Target Audiences—Accreditation of IPE is not be possible without the support of those who influence both education and practice settings: • Associations and accrediting organizations for the 6 participating health professions; their provincial and federal licensing authorities • Academic partners including faculty, their leaders, clinical educators and community-based preceptors • Health service managers for the learners’ clinical sites • Learners • Patients/service users Secondary audiences: • Hospitals and health authorities • Provincial Ministries of Health and senior post-secondary education ministry policy officials • Regulated and accredited Canadian health professions, with emphasis on those who share an interest in IPE accreditation • Health Canada |
By whom? | Communications champions: • Position AIPHE Steering Committee as ambassadors • IPE health leads in university across the country can help with dissemination of information |
How? | Approaches to achieving communications objectives—Generate interest and awareness • Engage partners and stakeholders • Disseminate information and obtain feedback • Create a vibrant online community • Web-based platform • Face-to-face meetings/gatherings and webinars |
Tactics—Approaches and activities/events outlined to enable strategies • Regular outreach and contact • Toolkit that communications champions can use to share information (Power Point presentation, key messages, question and answer document, fact sheet) | |
Positioning—How the information being developed and implemented is beneficial to the professions involved • Medical education is undergoing change in Canada. There are synergies between this and AIPHE’s work that can be a major driver for IPE implementation | |
The current environment and how it impacts on communication processes • Regularly inform target audiences on matters that may affect them, their policies, standards, processes | |
Timing—Gant chart | |
With what effect? | Measurement and Evaluation—Evaluating the strategies and tactics, once implemented • Hiring Evaluation consultants |
Sustainability—Approaches to sustain AIPHE communications • Utilizing technology |