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Table 1 AIPHE Communications strategy: Terms of Engagementa

From: Development of accreditation standards for interprofessional education: a Canadian Case Study

Lavis’ Knowledge
Translation Framework [24]
AIPHE communications approaches and strategies
What should be transferred to decision makers? With what effect? Communications Objectives:
Introduce IPE standards into health education accreditation
Key messaging—Position phrases/messaging on the value of IPE accreditation that can be used in communications materials
• Commitment of AIPHE partners to incorporate shared principles for IPE into accreditation standards
• Work of AIPHE will contribute to learners who possess the knowledge, attitudes and skills needed to practice collaborative person-centred care
• Long term goal to foster person centred model of care through collaborative service delivery
To whom should research knowledge be transferred? Target Audiences—Accreditation of IPE is not be possible without the support of those who influence both education and practice settings:
• Associations and accrediting organizations for the 6 participating health professions; their provincial and federal licensing authorities
• Academic partners including faculty, their leaders, clinical educators and community-based preceptors
• Health service managers for the learners’ clinical sites
• Learners
• Patients/service users
Secondary audiences:
• Hospitals and health authorities
• Provincial Ministries of Health and senior post-secondary education ministry policy officials
• Regulated and accredited Canadian health professions, with emphasis on those who share an interest in IPE accreditation
• Health Canada
By whom? Communications champions:
• Position AIPHE Steering Committee as ambassadors
• IPE health leads in university across the country can help with dissemination of information
How? Approaches to achieving communications objectives—Generate interest and awareness
• Engage partners and stakeholders
• Disseminate information and obtain feedback
• Create a vibrant online community
• Web-based platform
• Face-to-face meetings/gatherings and webinars
Tactics—Approaches and activities/events outlined to enable strategies
• Regular outreach and contact
• Toolkit that communications champions can use to share information (Power Point presentation, key messages, question and answer document, fact sheet)
Positioning—How the information being developed and implemented is beneficial to the professions involved
• Medical education is undergoing change in Canada. There are synergies between this and AIPHE’s work that can be a major driver for IPE implementation
The current environment and how it impacts on communication processes
• Regularly inform target audiences on matters that may affect them, their policies, standards, processes
Timing—Gant chart
With what effect? Measurement and Evaluation—Evaluating the strategies and tactics, once implemented
• Hiring Evaluation consultants
Sustainability—Approaches to sustain AIPHE communications
• Utilizing technology
  1. a Saunders N’Daw, A. Terms of Engagement: Outreach, Share, Connect – Communications strategy for AIPHE: Implementation and Sustainability. Fall 2010
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