Table 1 Domains of the IM competency framework and related activities
Domain (1) | 1. Infodemic management |
Competency statement | Infodemic managers apply IM and the science of infodemiology to public health policies, programs and practice |
Activity | 1.1 Coordinate, facilitate and strengthen |
Objective of the activity | Promote and facilitate implementation of IM within institutions |
Domain (2) | 2. Prepare and monitor |
Competency statement | Infodemic managers use effective tools to listen to target audiences and have the skills to design and share appropriate information |
Activity | 2.1 Listen |
Objective of the activity | Listen, identify and understand population gaps, needs, behaviors and their determinants to develop more responsive health programs |
Activity | 2.2 Inform |
Objective of the activity | Proactively share accurate, credible and appropriate information to target audiences to increase awareness, to build and strengthen health literacy, and to promote healthy behaviors on health issues |
Domain (3) | 3. Detect and intervene |
Competency statement | Infodemic managers design, implement and evaluate interventions to promote resilience to misinformation and empower individuals and communities in exercising their right to access quality health information |
Activity | 3.1 Intervene |
Objective | Empower individuals and communities to mitigate harm of mis/disinformation |
Activity | 3.2 Counter |
Objective | Offer corrections in a timely way that match how the mis/disinformation is spread |
Activity | 3.3 Monitor |
Objective | Measure the impact of interventions and countering/correction strategies |
Activity | 3.4 Support |
Objective | Support individuals’ and communities’ resilience against mis/disinformation |
Domain (4) | 4. Strengthen |
Competency framework | Infodemic managers strengthen health systems to ensure healthier populations through a better IM in health emergencies and in regular contexts |
Activity | 4.1 Prepare |
Objective | Ensure that data-based insights and lessons learned from interventions are applied to prepare health systems with planning, processes and policies for IM |
Activity | 4.2 Ongoing monitoring and strategy refinement |
Objective | Implement regular and nimble feedback and a refinement process to adapt to the changing needs of the target populations |
Activity | 4.3 Building capacity |
Objective | Build IM capacity within institutions |