The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective

Buchelt, Beata; Ziębicki, Bernard; Jończyk, Joanna; Dzieńdziora, Joanna

doi:10.1186/s12960-021-00620-0

Human Resources for Health

Table 2 Standard deviations (SD) and coefficients of variation (V) expressed in % for the respondents’ cohorts

From: The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective

Variable	Directors		HDMs		HNMs		Physicians		Nurses
Variable	SD	V[%]	SD	V[%]	SD	V[%]	SD	V[%]	SD	V[%]
1. Attractive salary	0.49	11.4	0.69	16.6	0.76	18.4	0.89	21.8	0.81	19.5
2. The opportunity to develop knowledge and skills	0.44	10.4	0.60	13.9	0.59	13.6	0.65	15.3	0.66	15.5
3. Possibility of implementing innovative medical procedures	0.61	14.8	0.60	14.6	0.66	16.0	0.75	18.3	0.71	17.2
4. Substantive authority of the immediate superior	0.59	13.9	0.72	17.0	0.66	15.5	0.73	17.3	0.66	15.2
5. Good working conditions (equipment, medical equipment)	0.56	12.7	0.53	12.0	0.59	13.2	0.69	15.6	0.64	14.6
6. Good working conditions (infrastructure)	0.55	12.7	0.59	13.6	0.55	12.5	0.83	19.6	0.75	17.1
7. Positive opinion about the hospital as an employer	0.59	13.7	0.67	15.7	0.63	14.5	0.78	18.4	0.83	19.7
8. Distance to academic centers (these located close by)	0.90	21.9	1.03	27.3	1.06	28.0	0.94	23.6	1.01	25.2
9. Positive opinion about the top management	0.67	15.7	0.70	16.7	0.80	19.1	0.93	22.4	0.78	18.2
10. Possibility of flexible working hours	0.62	14.6	0.74	17.9	0.70	16.8	1.03	25.0	0.96	23.1
11. Possibility of providing work based on a flexible form of employment (e.g. contract)	0.59	13.5	0.78	18.7	0.75	18.2	1.00	24.1	1.03	25.4
12. Possibility of continuing outpatient or private treatment at the hospital	0.71	17.3	0.73	18.0	0.74	17.8	0.93	22.9	0.94	23.4
13. Distance from home (hospital located nearby home)	0.71	16.9	0.98	24.7	0.76	18.1	0.80	18.3	0.82	18.9
14. Regular payment of remuneration (on time)	0.59	13.6	0.57	12.8	0.55	12.1	0.52	11.5	0.53	11.7
15. Opportunity to work with specialists	0.54	12.3	0.58	13.3	0.59	13.5	0.55	12.2	0.54	12.1
16. Employment security (stability)	0.56	12.8	0.58	13.0	0.58	13.0	0.57	12.7	0.54	12.0
17. Good relationships with colleagues	0.59	13.4	0.58	13.4	0.56	12.6	0.64	14.1	0.58	12.8
18. Nice work atmosphere	0.61	14.2	0.66	15.3	0.64	14.2	0.63	13.9	0.54	11.9

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ISSN: 1478-4491

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